rebecca andexler
mobile:
847-989-8172 / email: rebeccarcarlson@yahoo.com
/ blog: homemakershabitat.com
Professional
Objective:
Provide
consumers with culinary inspiration and hands-on guidance using products that
promote creative thinking, innovative ideas and better eating, all while having
fun working as part of a team.
Areas of Expertise:
• Hands-on
culinary expertise
• Food &
nutrition educational engagement
• Media
engagement
• Trade show
expertise
• Culinary
and nutrition event management
• Staff
mentoring and development
• New
business development
• Project
development and budget management
Work History:
Edelman Public Relations, Chicago, Illinois / Senior Account
Supervisor / 2006 – 2011
•
Managed nutrition-focused consumer education, media
relations and digital engagement programs for major food industry clients
including the National Dairy Council, The Beef Checkoff, and Wal-Mart Great
Value.
•
Culinary ideation, recipe development and testing for
clients such as Bossa Nova juice and Cracker Barrel cheese.
•
Developed and executed engaging in-person experiences
and events for high-caliber attendees including health experts, chefs and food
media.
•
Fostered and strengthened client relationships while
seeking new opportunities for growth.
•
Created yearly program plans based on client
strategic imperatives; managed and executed budgets accordingly.
•
Mentored and supervised junior account staff.
Discovery Chicago, Chicago, Illinois / Project
Manager / 2005 – 2006
• Planned and executed educational events and symposia for high profile
pharmaceutical clients such as Bristol Meyers-Squibb. Responsibilities included
including budget management, presentation development, faculty management,
materials development and on-site logistical coordination.
• Managed project team for pre-event and on-site coordination.
Euro RSCG Life Central, Chicago, Illinois / Associate
Project Director / 2003 – 2005
• Managed and executed a variety of collateral and promotional materials,
including direct mail, journal advertisements and web site development and
educational events.
• Planned and executed advisory panel programs and accredited symposia,
including presentation development, faculty management, materials development
and on-site logistics coordination.
• Assisted in the development of strategic recommendations and media
planning and placement for a variety of healthcare and pharmaceutical clients.
• Developed project estimates and monitored budgets to ensure cost
management.
J.M. Glass + Associates, Deerfield, Illinois / Account
Coordinator / 2001 – 2003
• Coordinated
grassroots efforts including: tradeshows, mall tours and promotional events.
• Established
and maintained relationships with trade and consumer media for a variety of
house wares clients, resulting in comprehensive product placement and editorial
coverage.
• Coordinated
creative and copy development for numerous marketing programs, including
collateral, promotional materials, web site, packaging and direct mail targeted
to media, business-to-business and consumer audiences.
D.C. Bowers and Associates, Rockford, Illinois / Intern / summer
1998 and 1999
•
Assisted creative and copy development for
collateral, web site and direct mail.
Mary’s Market Café and Catering, Rockford, Illinois / Wait Server /
1996 – 1997
• Performed a
variety of front of house service roles including barista, table service and
catered event service.
Education:
Certificate of Culinary
Arts, Kendall College, Chicago, IL / 2010
Area of Focus: Catering and
Personal Chef
Bachelor of Arts
Degree, Indiana University, Bloomington, Indiana / 1997 - 2001
Major: Journalism/Advertising
Second Concentration: Apparel Merchandising
Please email me for complete capabilities and writing samples.
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